Set the stake.
We design a structured profit-share pool tied to real business results — no shares sold, no company restructured, no legal complexity.
HOSPITALITY ⬡ HEALTH & VETERINARY ⬡ PROFESSIONAL SERVICES ⬡ MAKERS & FABRICATION ⬡ ETA BUYERS & SEARCH FUNDS ⬡
THE OWNER'S DILEMMA
You want your team to own it. Until now, that meant giving the company away.
Every real ownership tool was built for the exit. ESOPs are administratively brutal. Co-ops mean restructuring everything. Bonus plans buy a moment, not a mindset — the second the quarter ends, so does the motivation.
So owners are stuck: share real stakes and lose control, or keep control and keep carrying the whole thing alone.
Nothing worked without selling the company. So we built Hive.
THE DIFFERENCE
A bonus is a moment. Ownership is a culture.
BONUS PLAN
- Rewards the past quarter
- Forgotten by next month
- Feels like a transaction
- No real sense of stake
- Motivation resets to zero
REAL OWNERSHIP
- A real, pooled stake in results
- Held by whoever's building it today
- No ESOP, no co-op, no legal maze
- No exit or sale required
- Culture that compounds over time
Hive is not an ESOP, not a co-op, and not a normal bonus plan. It's a structured profit-share that finally makes ownership culture practical.
HOW IT WORKS
Three steps to a team that acts like owners.
Build the culture.
Through the 6-month Innovator Program we lay the ownership-culture foundation: onboarding, the team Welcome Portal, pulse checks, coaching and education.
Rise together.
Hive stays on as your ongoing partner — administering the profit-share, tracking team pulse, and helping your culture compound quarter after quarter.
0
FOUNDING BUSINESSES IN THE FIRST COHORT
~6 mo
TO BUILD YOUR OWNERSHIP-CULTURE FOUNDATION
1
PARTNER WHO STAYS ON FOR THE LONG RUN
LIMITED TO 10 FOUNDING BUSINESSES
THE INNOVATOR PROGRAM
Join the founding cohort.
The Innovator Program is a hands-on, ~6-month intensive that builds your ownership-culture foundation from the ground up. We're taking just ten founding businesses into the first cohort — and working with each one closely to get it right.
- Profit-share program design
- Employee Welcome Portal
- Team onboarding
- Pulse checks
- Coaching & education
- Ongoing administration partner
Founding cohort — limited availability for 2026.
BUILT FOR GROWING BUSINESSES
Ownership culture, in your world.
Hospitality
Cafés, restaurants and teams that live or die on culture.
Health & Veterinary
Clinics and practices where care is the whole product.
Professional Services
Firms whose value walks out the door each night.
Makers & Fabrication
Workshops and studios that build real things, together.
ETA Buyers / Search Funds
New owners building culture from day one.
Are you an ecosystem partner? Hive is available white-label. Let's talk →
I wanted to give my team at Novlr a real stake. Nothing worked without selling the company. So we built Hive.
Thomas Muirhead — Co-founder, Hive · Founder of Novlr
THE PEOPLE BEHIND HIVE
Builders, not exiters.
Christine Curella
CO-FOUNDER & CEO
Thomas Muirhead
CO-FOUNDER · FOUNDER OF NOVLR
Built Hive to solve his own problem at Novlr.
Trace Allen
HEAD OF MARKET DEVELOPMENT
For owners who want to grow — not exit.
BACKED BY
Techstars 2026
WES
Strada
QUESTIONS
The honest answers.
No. Hive is not an ESOP, not a co-op, and not a normal bonus plan. It's a structured profit-share that gives your team a real stake — without the legal complexity.
No. There's no exit and no sale required. The stake is pooled and held by whoever is building the business today.
The Innovator Program is a roughly six-month intensive that builds your ownership-culture foundation. After that, Hive stays on as an ongoing partner.
We handle profit-share administration, run team pulse checks, support onboarding through the employee Welcome Portal, and provide ongoing coaching and education.
Growing small and medium businesses — across hospitality, health and veterinary, professional services, makers and fabrication, and ETA buyers / search funds — plus ecosystem partners who want it white-label.
The founding cohort is limited to ten businesses. Once it's full, the next intake opens later.
REAL STAKES. REAL CULTURE. REAL OUTCOMES.
Let's build a business your whole team rises with.
Ten founding businesses. One ~6-month program to change how your team shows up. For owners who want to grow, not exit.